Trek Tamil Nadu, a flagship initiative of the Tamil Nadu Wilderness Experience Corporation (TNWEC), has been honoured with the Green Roots Award at the India International Travel Mart (IITM), Kochi—a recognition of its commitment to sustainable and responsible tourism. This award acknowledges Trek Tamil Nadu’s efforts in promoting eco-friendly trekking experiences while prioritising conservation, safety, and community participation. By empowering local and tribal communities through structured livelihood opportunities and fostering environmental awareness among trekkers, the initiative stands as a benchmark for balancing adventure tourism with ecological stewardship. The Green Roots Award reinforces Trek Tamil Nadu’s vision of building tourism that is deeply rooted in nature and sustainability.